I should probably being by stating - I'd never had anything framed professionally before. I'd always just printed images off on Photo paper, and stuck it in a $1 frame from the Dollar Store. Would I hang it in a Gallery? Hmm..maybe, if it was some pretentious comment on Minimalism. However, I'd never feel comfortable giving someone something so, uhm..."Fiscally Responsible" for something like their birthday..unless I really didn't like them.
I'd walked past Soho a number of times, but never really had anything I needed to Frame..until last week. I needed to have a Picture printed, and Framed...in 24 hours. I went to Soho and was ready to be passively ridiculed for not knowing anything about matting, frames, "what works", and ready to be laughed at when I said I needed it in 24hrs.
I was really pleasantly surprised. The Owner was very accommodating, knowledgeable and more-or-less promised he'd be able to get it done, no matter how short the deadline was. I was not disappointed. Dropped off the print on a Thursday at noon, picked out the frame (the staff offered their suggestions as well), the matte....Friday at 5pm it was Ready.
Can't overstate how amazing the Staff are, and the pricing is very reasonable considering it is all custom work.