We first went shopping for a sofa around 5 years ago, but ended up using the money for home renos instead. We decided to start shopping again and had a pretty good idea we'd end up with Choice Leather. We stopped by a few other places just to be sure of what was available and what current prices were.
Tom and Adrian make themselves available for questions/information but also give you all the time you need to look at and try out the sofas without hassling you. It was a completely pressure-free situation. We actually stopped by a couple of times before making our final choice.
Prices are very competitive. The delivery time wasn't a "window" of time. It was Adrian saying he'd be there around 11 and calling 30 minutes ahead of time so I could leave work and meet him at my home. They even took my old, heavy sofa bed out to the curb for me (thanks guys).
If all goes well, I won't be buying another sofa for a long, long time.
I don't typically review retail purchases, but they asked me to so here it is.